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Opinion
By James Pavel

Soccer stadiums are as rambunctious and boisterous as ever and in 2014 they are roaring a new anthem.

For decades, sports audiences have serenaded the pitch with the classic “Olé, Olé, Olé Olé, Olé, Olé.”

Then at the Euro Cup 2012, we began to hear hints of a Seven Nation revolution.

Now in the summer of 2014, the Brazil World Cup tournament has proven that Jack White’s signature riff has risen and been crowned the new Lord of the salutation universe.

The base riff of the White Stripes defining track “Seven Nation Army,” you know, the chant that rumbles, “O (high note), O, O, O, O, O,” whips from north to south, east to west, in every facility that has hosted a game in this massive tourney.

Quite simply, the “Seven Nation Army” chant has more crunch and venom than the jubilant, but somewhat stale, “Olé, Olé, Olé.”

How did this happen? You’d likely have to drink seven pints in an English pub to find out. My first recollection of this brilliant development was watching an English Premier League match, which is a probable location of this evolution’s birth, as the Queen’s men have always been complimented for their wit and cleverness.

The choice of this song is an obvious one. It is simple for an audience of tone-deaf maniacs to decipher and mimic, and it sounds like a deliciously fun chant to partake in. It’s also in wonderfully good taste, when one considers that Jack White is consistently hailed as a living, modern-rock legend.

White was recently quoted explaining that he was honoured that his work was being sung by nations across the planet.

“As a song writer, it is something impossible to plan. Especially in modern times. I love that most people who are chanting it have no idea where it came from.” (“Seven Nation Army can’t hold back Italian soccer,” artistdirect.com, n.d. July 2013.)

Soccer being the beautiful game and the most popular game, means that other sports are likely to follow suit. Hockey has recently picked up the trend of “Olé, Olé, Olé” and it will be interesting to see if NHL fans across North America will award Jack White with weekly tributes whenever the puck is dropped.

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